Campaign Data
Needs Assessment

ITEM(vt1, Soft Republican Targets, Registered Republicans who have skipped recent primaries pulled inconsistent ballots or dropped off after 2020. In a year where GOP anger is high these voters are movable., s1) ITEM(vt2, Independent Voter List, Voters who have never pulled a partisan primary ballot but show up for general elections. No party loyalty — persuadable with the right message., s1) ITEM(vt3, Recently Moved Residents — New Neighbors, People who registered in the last 1–3 years. New housing developments are bringing residents from more competitive areas. They are not entrenched Republicans and tend to be less MAGA-aligned. A welcome rather than an assumption goes a long way., s1) ITEM(vt4, Dropoff Voters — Active Before Then Went Quiet, Voters who participated consistently then stopped. They are despondent not apathetic. Something made them disengage. The right message or a personal contact can bring them back., s1) ITEM(vt5, Young and First-Time Voters, Voters under 30 especially those registered in the last 4 years. High enthusiasm potential but lower turnout without direct contact., s1) ITEM(vt6, Low-Propensity Registered Voters, People who are registered but rarely show up. They exist and are reachable — they just need a reason and a reminder., s1) ITEM(vt7, Voters in Limbo — Confirmation Status, Voters whose registration is flagged because the Board of Elections sent a notice and got no response. Many are still reachable. Do not write them off., s1)

ITEM(ur1, Residential Addresses with No Registered Voter, We have identified 35000+ Clermont addresses where no registered voter is on file. These are targets for canvassing and registration drives., s2) ITEM(ur2, New Housing Developments — Recent Move-Ins, Recently sold homes especially in new subdivisions represent households where no voting pattern exists yet. First contact matters and a welcome is more effective than a pitch., s2) ITEM(ur3, Monthly New Resident Report, A monthly report of new property sales and new voter registrations by precinct — so your team always knows where fresh doors are opening., s2) ITEM(ur4, Voter Registration Drive Planning, Using unregistered address lists to plan targeted registration events by township or neighborhood., s2)

ITEM(fo1, Walk Lists by Precinct, Addresses sorted street by street for door-knocking efficiency. Filtered by target score so volunteers knock the right doors and skip the ones that won't move., s3) ITEM(fo2, Phone Lists — Scored and Filtered, Call lists filtered by category: soft R independent or dropoff. One contact per household to avoid duplicate calls., s3) ITEM(fo3, Household Mailing List, One record per address for mailers — no duplicate households. Includes property value data so you can tailor the message by neighborhood., s3) ITEM(fo4, Precinct-Level Turnout Map, Where are your votes hiding? Which precincts have low turnout among your target voters? This tells you where to put resources and where to stop., s3) ITEM(fo5, Volunteer Recruitment Targets, High-engagement voters who have never volunteered. They show up at the polls — they just haven't been asked to do more., s3)

ITEM(gi1, Township and Precinct Breakdown, Which townships have the most soft Republicans? Where are the unregistered households concentrated? This drives where you send your volunteers., s4) ITEM(gi2, New Development Hotspots, Precincts with the highest rate of recent property sales — where the new neighbors are arriving and no political identity has formed yet., s4) ITEM(gi3, Opposition Strongholds — Where NOT to Waste Resources, High-turnout Republican precincts where your votes are minimal. Knowing where to stop is as valuable as knowing where to go., s4) ITEM(gi4, School District Overlay, Many local issues — levies school board seats — cut across party lines. Knowing which school district a voter is in opens issue-based messaging opportunities., s4)

ITEM(fi1, Property Value by Precinct, Higher assessed property values correlate with donor capacity. Identifies neighborhoods and streets for fundraising events and major donor outreach., s5) ITEM(fi2, Recent High-Value Home Sales — New Money, New residents who purchased expensive homes have resources and no established local political loyalty yet. Early outreach can convert them to donors and supporters., s5) ITEM(fi3, Small Dollar Donor Targets, High-engagement voters with moderate property values — the grassroots donor base. These are your recurring small donors and event attendees., s5)

ITEM(mi1, Issues That Already Crossed Party Lines, Ohio Issue 1 in August 2023 the marijuana vote local levies — where did Republicans vote against their party? Those are your wedge issues and the data shows exactly which precincts moved., s6) ITEM(mi2, Where Did New Residents Come From, People relocating into Clermont and Brown often come from Hamilton County Columbus suburbs or northern Kentucky — areas with more competitive politics and different expectations of their representatives., s6) ITEM(mi3, Candidate-Specific Issue Targeting, Once you tell us which issues you want to lead with we can filter your target lists to emphasize voters most likely to respond to those themes., s6)